I began this blog in March 2006 whilst Editor & Web Manager at NMK, a professional network for digital media practitioners operated out of the University of Westminster, as we couldn’t get a blog added to the main website. The blog was created as an adjunct to a series of events I’d founded in autumn 2005 and ran for UK start ups, agencies and other digital thinkers and doers who were excited about the possibilities opened up by the web’s revival post-dotcom crash, and which was inspired by a blog post by Tom Coates, and a comment from James Governor. There’s a list of those events, and other events and conferences I initiated and inputted to at NMK here.

Over a series of themed discussion evenings (listed above) with speakers from many interesting upcoming start ups as well as companies like Skype, The Guardian, Microsoft, the BBC and Last FM, the series hinged on the question of how the technology and creative hub that was London (and the UK more broadly) could benefit more from this changed climate. With our unique fusion of skills and ingenuity, what were the opportunities at hand, and why should Silicon Valley grab all the headlines – and VC funding – yet again?

Those events were informed by an ethos of community-mindedness and an understanding of the power of collaborative exchange that blossomed around that time. Moving to be Digital Editor & Events Manager at Chinwag late in 2006, I continued this journey for a longstanding UK digital practitioners’ community, bringing together new online resources (blogs, Facebook, Twitter, LinkedIn, Flickr, etc) in a brand new website along with their established digital marketing and usability email discussion lists, and founding the Chinwag Live events series. Some of my Chinwag research and events are blogged here.

Then at the end of 2008 it was onto CIMA, where as their first Community Manager I led the build and launch of the online community CIMAsphere for CIMA’s global alumnus of 195,000 members, students and the broader business and academic audience. In turn, I established its engagement policy and activities on other social media channels, twinned with embedding social media capability more broadly in the organisation, educating and empowering staff in all departments and at all levels to listen to and engage with stakeholders across the board. This resulted in staff worldwide adopting digital activities and roles: as moderators in the forums and on our external social media channels, as curators of realtime Q&A events, as professionals using Twitter to report events and exchange views, and as thought leaders in the blogs. I also co-organised a conference for CIMA on Enterprise 2.0, held at Microsoft London (videos here). My blogging here became less frequent, but I did manage a few posts.

Since 2011 I’ve been a freelance digital media consultant, advising and delivering on a number of fronts: digital strategy, digital marketing & communications (incl. website content, social, email, apps, and SEO), community & social media engagement, and digital industry event planning & management. My clients include media, start-up, educational and cultural organisations.

In addition to consulting, I’m part of the team (on a volunteer basis) for the Open Plaques initiative, a contributor-powered service which is working to crowdsource data and information about historical plaques from the 950+ organisations we’ve identified so far who put up plaques in the UK and globally. The data is made available in an open, geolocated (where possible) and shareable format for others to re-use and build upon. More on that here.

I’m also a Fellow of the RSA and in 2010 I secured seed funding support from the RSA Catalyst Fund for Open Plaques to run an event that would support the further development of our website as an open source community supporting learning and engagement with both history and our sense of place. We ran the event successfully and relaunched the site in 2011 with new contributor-focused facilities.

In 2012 I started studying part-time for an MA in Digital Heritage at the University of Leicester.

I may some day revive this blog, or start another one… If you want to contact me, drop a note to dmolloyinbox (at) googlemail (dot) com

Obligatory disclaimer: The views expressed here are my own and not those of any employer or organisation.


9 responses to “About

  1. Hi ,

    I’m writing to invite you to join the beta of uPlayMe, a free social networking application designed to link people with similar tastes in musical artists, songs or genres. I figured it would be up your alley, since you’ve blogged about a similar application, Last.fm, in the past.

    Once installed, the uPlayMe application automatically scans for music recently played on your computer or iPod and then connects you with other uPlayMe users who share your music tastes. The program continues to run in the background, constantly updating your matches based on what you’re listening to.

    If you’re interested in trying out the program, just let me know and I will send you an invite.

    Thanks, and I look forward to hearing from you,

    — Alan

    Alan Danzis

  2. Greetings from Canada!

    Deirdre, love the focus of your blog and… love your celtic name!

    Beers & Innovation is on my daily read list from this moment forward!!

    BTW… Here in Toronto on this fine fall morning I discovered your outstanding blog via Sarah Blow’s blogroll on her great new blog… Girly Geekdom.

    Very Best wishes to you and your readers!!!

  3. Hi! I noticed Wisdom of Crowds and Long Tail on the categories. Would Wikinomics have a place on that list?

  4. Pingback: Roo Reynolds - What’s Next? » Blog Archive » MiniBar4

  5. Whtas your email deirdre, I only have your old NMK business card

  6. Hey Deirdre,

    I saw your comment on Beth Granter’s blog about the Chinwag ‘Dark Side Of Social Media’ event, which I just blogged a little about here:


    I’m the guy from Mind Candy with the idealistic hippie notions of integrating your digital identity or, as I saw someone describe it elsewhere, “letting it all hang out.”

    Sorry to clog up your comment box, but I couldn’t find your email address on the site (hint, hint!) so I shan’t be offended if you delete this 🙂



  7. Hey

    This is Jaq, I also couldnt find your contact.
    We are organizing a virtual UNconference, it is pretty much related to your blog. Would be happy to hear from you over there, feel free to reg.




  8. Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an email.
    I’ve got some ideas for your blog you might be interested in hearing.
    Either way, great blog and I look forward to seeing it develop over time.

  9. Some genuinely great information, Glad I discovered this. Good teaching is onefourth preparation and threefourths theater. by Gail. kaecbdegeefk

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s