Category Archives: Social Software

SXSW 08 panel: Gossip, social electricity and the new web egosystem

Convened (as it emerged) at the behest of Valleywag’s chief scribe Owen Thomas, this session was among the best I attended at SXSW Interactive 2008, as much for the social static and currents it generated as for cerebral reasons.

Plus as a lifelong dyed-in-the-wool observer I’ve latterly realised I’m an anthropology nerd 😉

Featuring (L-R in my photo):
Alan Citron – General Manager, TMZ
Owen Thomas – Managing Editor, Valleywag
Chair: Heather Gold – Writer/Performer, Subvert.com
Julia Allison – Reporter, Star magazine (invited onto panel in real-time)
Shaila Dewan – National Correspondent (South), New York Times
Evan Williams – Co-Founder, Twitter/Obvious

Heather Gold did a tremendous job of chairing. A professional stand-up comic and longtime geek who’s been running her Heather Gold Show in the evening fringe scene at SXSW for a few years, she was the doyen of conversation, getting everyone involved. Like the referee of your dreams, she allowed volleys of audience questions right through the session while still giving each panellist their say. Question Time was never like this.

“I like to organise conversations around things that people really care about… this will run like a collective inquiry as you all have as much expertise on who you are and on the world as we have on our points of view so you’re all welcome to join in.”

Heather, I salute you!

She didn’t stand for any bullshit either. Panelists had to *answer* the questions (until the very end part, that is…), and cutting across other folks was fluently de-engineered by the Gold MC.

Okay, several paragraphs in and no gossip! As Twitter dominated a lot of the discussion Heather first canvassed the 100-strong audience for those who didn’t know what Twitter was – there were a handful. Twitter founder Ev Williams helpfully flagged-up a new online video from Lee LeFever of Commoncraft ‘Twitter In Plain English’ which gives a concise explanation to newbies (Twitter have since added this video to their homepage – I hope Lee got paid).

Supercharged telegrams from the frontline

Speaking for the power and usefulness of Twitter, Heather explained that she follows Bara Tunday on Twitter for news on the Obama campaign – he’s a technologist in Barack’s official team and his tweets tell her more about Obama than the New York Times does.

Owen Thomas described Valleywag as Silicon Valley’s tech gossip rag. But he cited Chris Nolan’s groundbreaking work (for the San Jose Mercury News) in merging tech biz news and personalities as a big inspiration to him. Thomas earned his spurs in tech journalism, having previously worked for Wired, Time magazine, Red Herring (version 1.0), Business 2.0 (recently deceased) and – his favourite – Suck.com, amongst others. Nolan’s ability to create a real, tight connection with readers is the other trait Owen strives for with Valleywag.

So what is gossip? Thomas defines it as “what people are talking about, and that is inherently interesting… My first filter and inspiration for writing a post is: is this something people are talking about? Thanks to people like Ev, technology is making gossip more efficient. And ‘efficiency’ is the word of the day,” he added in a snarky allusion to Mark Zuckerberg’s keynote two hours earlier.

At this point he was booed and heckled by audience member Julia Allison who was then invited onto the panel by Gold. Web TV presenter for the Star magazine gossip site, Allison said she writes about Britney, Paris, Lindsay et al, but in her view “this shit shouldn’t matter.”

Respite from & comfort blanket against what we can’t change…

Shaila Dewan of NYT described herself as “a newspaper reporter”. She covers “the southlands… fires in sugar refineries, hurricanes, the human fallout from Hurricane Katrina, and what the government didn’t do about it, that kind of thing.”

Alan Citron described TMZ as an online celebrity news site that is also becoming a video/web TV show. He’s the general manager but also a former journalist of 13 years standing at the LA Times. He was away from journalism for around 10 years doing other jobs on the internet, and while he isn’t actually interested in it, Alan liked getting into celebrity gossip because it reminded him of what he liked about journalism: getting back to and helping create a news group, helping to deciding what this thing was going to be, figuring out how to make it bigger, even as the business guy you get to participate in those decisions. Especially early on, it was just like being back in journalism. And that’s why he took the job

Why is it doing so well, Heather wondered. Citron’s reply spoke volumes:

“It’s an insatiable appetite – whether it’s bullshit, or whether its good for you, or whether it’s a convenient distraction from Iraq and other things like that which are exhausting…There’s always that one person that someone is following, or a roster of celebrity stars – it’s like their little mental vacation.”

Rags to riches: profiting from gossip

It’s certainly big business for TMZ, as Alan revealed. They average 7 million page views per day and according to Ominiture they had 30 million unique users in February 2008, although it was a big month for celebrities as Heath Ledger committed suicide and Britney lost custody of her kids, Citron added. “And it’s not just here, it’s everywhere, this is a worldwide phenomenon.”

TMZ became profitable after just 11 months. They had 25 staff when it was just a website, now it’s 150 as television production is more production-intensive.

Valleywag has three full-time staff and three contributors. Last month (February 2008 ) they got 4.5 million page views, Owen said.

How can these gossip rags possibly keep up with Twitter, Heather asked. Ev replied that it’s all just part of an ecosystem. Heather quipped “did you say ecosystem or egosystem?” Que hilarity. Next Heather lobbed the ‘what is gossip’ query over to Ev. “The best gossip is about people you know,” Ev said.

Expanding on her Twitter-as-lightning-rod-news-source theory, Heather said following Jason Calacanis on Twitter is the fastest tech news you can get. How does he manage to tweet so much? Owen’s theory was that Calacanis is bulldog-sourcing it (ie. it’s a collaborative effort with his beloved bulldogs).

The democratization of celebrity and public life

Audience question: What’s the minimum level of fame needed to be pictured drinking a milkshake on Valleywag? Owen countered that people in the tech industry are “interested in other people that are not company CEOs. The internet has changed the nature of publicity, the nature of who is a public figure.”

“Don’t put your relationships online,” Julia warned, adding that she’d learned the hard way (in reference to a dalliance with the founder of Vimeo) – “because then people will feel they have a right to comment on them, and that (even if they don’t know you) they are somehow part of the relationship.”

Alan Citron commented that there are more and more layers of people who now qualify as celebrities, “like the person who gets disqualified from the third round of American Idol. More and more people are being sucked into this celebrity thing, and we’re not ready for it.”

“The Zuckerberg [Lacy keynote interview] interest on Twitter today is all about what we call the banana peel moment”, he continued, but Heather countered that “the thing with embarrassing is that if we own it it’s not embarrassing.”

Majority rules and the shifting sands of trust

“Gossip is a way of enforcing societal norms, the way we act and how we judge each other,” Allison astutely reflected. “Facebook is a tool for people to gossip and hook-up,” she added, somewhat more mundanely.

“There isn’t a clear line”, said Ev Williams, “we use tools to do things we’ve always done.” He also had a question-cum-comment that raised broader issues about trust, expertise and the cultural effects of people media.

“You learn after a while that the media is usually really inaccurate if it’s about a topic you know a lot about, but if you don’t know about it you think it’s accurate. As the bar lowers on who is covered in media, will people just learn to distrust all media across the board? And therefore maybe (a) it’s not as hurtful [when you’re gossiped about] and (b) everything’s more critically looked at?”

Giving each other a break…

Heather said in her experience there more open you are about things the less you’re gossiped about. If there were a story about you but you’d already blogged the details wouldn’t people rather go to that blog and read about it directly from the person’s own mind and experience as opposed to someone else’s report of it? Ev rejoined: “In theory. That’s a good defence of people not calling you a schmuck – by calling yourself a schmuck first.”

[Hmm, Isn’t this personal equivalent of “declarative living” a lot more fraught, or am I just out of touch with the zeitgeist?] 😉

At this point my notes became sketchy as I scribbled out a few bullet points for what I wanted to say and joined the standing line queue for the mike….

Anil Dash (of Six Apart) said the “they” is fraudulent, we’re all doing this and we’ve all been on both sides of it – he’s had death threats come in through his blog, and he also had great things happen (because of his blog) and all of it is reported as if he’s not a person. But we built the tools – it’s our fault, he stressed.

New concepts of authority and working the gossip game

“Notions of authority are generationally changing,” Heather noted… “If we are the media we are now reporting on ourselves.” “We are all the thing that we are saying is a problem”, Anil retorted. Julia Allison wondered if isn’t the answer to be very conscientious – people don’t have context when reading these stories as they don’t know the person. [Which sounded like an update on the longstanding demand for media literacy to me; however, in lieu of education’s inability to adapt to the pervasive media society, haven’t we always just provided this literacy for ourselves?]

Someone from Mediamatters.org said if something is picked up in the liberal blogosphere it often goes no further than that unless there is an element of it that holds interest for other parties. But if something involves gossip it can go a lot further – in that way gossip can be good.

The divergent effects of gossip on men and women came up – if a woman is gossiped about she is considered a slut, if it’s a man, he’s a stud. But (rightly in my view) Heather parked this, as we just didn’t have time to go into the whole gender divide and representation topic.

Identity management in the digital age

My observation to the panel was this: In this era of instant gossip and the democratization of gossip, where everybody’s gossiping about each other in public and it’ll be there for years somewhere, cached on Google etc, there’s still a divide. When famous people are being covered by Star magazine or whoever, they’ve got managers and PRs and flacks who will give them feedback on that and they can sometimes try to turn this around to their advantage and they’ll be protected; whereas you and I don’t have handlers, minders, PR people.

So what you need to think about is identity management and how you handle yourself and your reputation. Everything is not going to become transparent, and it really annoys me when people say that it will, because people still want parts of their lives to themselves, they might share it with a couple of other people but not everyone else.

What do the panel think about the idea that we all need to help each other out and give each other more advice on this? There’s a video I saw recently on Videojug ‘How To Behave On An Internet Forum’, which may be in some ways a bit dated, but it relates to this issue of how do you behave in this community where anyone can participate? So how should we handle ourselves to protect ourselves from the malevolent gossip and the useless gossip?

Julia jumped in to proffer her response and didn’t answer my question at all, she just echoed the sentiment and said it’s unfair on people who can’t afford to defend themselves from this gossip. I wish someone else had answered! 😦

Navigating through the “all-seeing we”

Nick Douglas from Gawker (and formerly Valleywag) sardonically observed that even if people respond to what’s written about them, the likes of Gawker and Valleywag just turn it back into another story because they want to pull it back into the machine that makes us money and makes us feel good because (que quotation mark gesture) “we’re better” than Julia (or whoever they’re writing about).

Lane Becker of Getsatisfaction (and formerly Adaptive Path) cited this as the best SXSW panel he’d ever been in.

He quoted from an earlier panel Heather had been on, “Climb to heaven on the backs of your enemies corpses!” This stuff is going to work out for you really well in the long term, he said to Julia (and, by inference, all of her ilk). Part of success is being willing to be a public persona.

The performative aspect of being in the industry is just part of being in the game, he continued. He also relayed his own brush with micro-celebrity gossip when Valleywag published a photo of him in the bath with four other under-dressed people. And one of those people was his wife standing up in her underwear and swigging back a bottle of Champagne. Another was Jason Fried of 37 Signals.

Which recycled nugget of gossip from the subject was a perfect end to the session…

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FURTHER COVERAGE OF THIS PANEL

Valleywag
http://valleywag.com/365674/julia-allison-crashes-sxsw-explains-it-all

Nowpublic live blog
http://www.nowpublic.com/culture/nowpublic-sxsw2008-liveblogging-now-gossip-sunday

Guardian Digital Content blog PDA http://blogs.guardian.co.uk/digitalcontent/2008/03/sxsw_how_gossip_feeds_the_web.html

Los Angeles Times
http://latimesblogs.latimes.com/webscout/2008/03/gossip-panel-de.html

Session video (on Blip.tv)
http://blip.tv/file/745166/

Gossip panel podcast on SXSW Interactive website (in April 2008 archive)
http://2008.sxsw.com/coverage/podcasts/

For a deeper, earlier examination of somke of the same issues, check out the Chinwag Live panel from June 2007…

The Dark Side Of Social Media (London, 19th June 2007)
http://podcasts.chinwag.com/cl6-full.mp3

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How we knit the webosphere together – lessons so far

This is outta character, but I’m reposting a comment I made on the Broadstuff (aka Broadsight’s Alan Patrick’s) blog within the last hour, with a few corrections…

Here’s the original post: Bitchin’ About Aggregator posts on Techmeme

To recap on Broadstuff’s key points:

“In essence the issue discussed is… that these aggregators are taking commenting and all that away from the blogs, and “the conversation” is happening elsewhere

… here’s my thesis; anyone who wants to talk to the blogger will probably do it on the blog still, or on a social network they use.

… all these Feedread type aggregator plays that are trying to create their own platforms are medium term f*cked (no matter how much PR $5m can buy) as any form of large scale service – they are just too disjointed…

… Maybe what would be more useful than a Friendfeed downstream aggregator is a “reverse aggregator”, where people who want to comment on any one of these media can do so and it pops up on the blog page, allowng other commentators on other aggregators to see the conversation.”

Here’s my verbose response (but it’s a mammoth issue – my lame excuse)

(1) Initially, in terms of connecting blogosphere conversation together there was trackback, but then along came the traditional publishers and they couldn’t deal with the (spam / gaming) issues, nor incorporate the lessons of online communities’ design or etiquette so far. Thus the promise held out by trackback (see Nico Macdonald, ‘Comment is Free,’ but designing communities is hard, Online Journalism Review, 17th July 2006) was quashed.

(2) Then trackback spam arrived (your favourite Alan) – possibly the final nail in the coffin of trackback’s potential (if we agree pingbacks are the watered-down substitute).

(3) In turn, beyond mere feed readers, more sophisticated aggregators like Netvibes and other “thin portal[s] of widgets” (to quote Mike Butcher on a post about Sleevenotez he wrote on Vecosys, since deleted by the blog owner) entered the arena, along with cross-platform microblogging. The social web and mobile stuff more generally – rather than just the blogosphere – at least became more manageable [see also Jaiku, though it’s gone quiet since Google acquired it late in 2007, and interesting lifestream propositions like Rememble].

(4) But before we could take a breath, social networks went zoom, and we were pouring tons of valuable-to-trivial content, discussion and links (it’s all a continuum, right) into the likes of Facebook and Bebo. But it was hellish-difficult/impossible to connect this back out to the open internet, the ahead of its time [and much lamented] BlogFriends for pouring back in-and-out notwithstanding.

(5) Now we have the next wave of aggregators: Friendfeed, favorit, Plaxo’s Pulse feature, the recently souped-up MyBlogLog et al.

(6) And hot on their tails – for the blogerati – Cocomment, Disqus, SezWho, and IntenseDebate became part of the equation, some of whom even have social network integration in their pipeline apparently 🙂 [my, that sounds rather painful]

(7) This doesn’t even factor in the photo and video outfits out there – Seesmic, Qik, Flickr video, Google Video, Vimeo, BlipTV [gratuitous interview and Beers & Innovation RSS Frontiers video linkage], Moblog and the like; especially the cross-platform players among them. Who has even mentioned or interrogated their part in the connected web in this month’s discussion? Yep, time to remove the old-skool web goggles.

So now that the conversation has left the blogosphere [ReadWriteWeb, 20th March 2008] where does that leave us?

If the walled garden is crumbling, but our attention is ever more stretched, and our conversational quality and digital health suffering, is the model of aggregating eyeballs doomed or due for a fresh lease of life from the most innovative but implacably dominating mover in this space?

And / or in biz parlance, has the reverse aggregator got legs?

I’d love to hear what folks think about all or any of this. Then I can go back to knitting or eating chocolate to calm down – apparently that’s what works for people who aren’t bona fide geeks and are seen to be interrogating stuff above their station, or asking questions that are difficult. Who knew? Go experts! 😉

—————-

PS. All of which makes me even more convinced that the questions we asked in London (and the blogosphere – joint blog by Mike Butcher + Deirdre Molloy) in June 2006 at the NMK Content 2.0 conference, which I co-organised with NMK co-worker Nick Watt, still haven’t been seriously addressed.

PPS. So much for the networked age!

PPPS. Buce Sterling on why the interweb’s a mess 🙂

Facebookology – the Mark Zuckerberg SXSW 08 keynote interview

Looking at the man who created an addiction I have recently recovered from, whose product I have read and thought about way too much, I was conflicted.

I mean how many layers of information/identity/experience etc can one person process in a split second, right? Facebook has been useful, work enhancing, fun, valuable, diverting, strange, compelling, addictive, aggravating, blundering, wasteful, alienating.

In terms of where it ranks in the social software services I use (for a host of reasons), that depends, but today I rank the top ten thus: Flickr, Drupal, Twitter, Facebook, WordPress, Upcoming, Linked In, Delicious, MediaWiki, Bloglines.

I might rank these differently tomorrow, or if you ask me a specific question about my purpose, but that’s the broad order right now (sad how my RSS reader has dropped down the list, huh?) .

Zeitgeist platform

So I adopted my “industrial (floor) era” reporter stance and took copious notes at the SXSW Interactive keynote interview with 23-year-old Facebook founder and CEO Mark Zuckerberg. Lurking in the shadows, I also drank coffee and ate a superzised muffin. I was coping 😉

And after the webstorm around the “Sarah Lacy / mob-rulekerfuffle died down, and putting aside the business issues per-se, a few seemingly innocuous par-for-the course points lingered.

Zuckerberg was keen to stress the neutrality of the platform, stating over and over that they just want to “help people communicate more effectively and efficiently”. While the case studies he raised of how FB has been used to co-ordinate politically in Colombia and Lebanon could both (naturally) be interpreted as politically skewed, and he flagged up the fight against global poverty, Mark saw social facilitation via technology – not ideology – as the philosophy driving Facebook.

“We’re just trying to build an infrastructure on top of which people can operate.”

Myface or Ourspace?

But this impartial view that Facebook simply lowers the barriers to communication and activity was muddied somewhat when seconds later he remarked:

“People should be able to be heard without any large organisation of millions of people. The world is an increasingly complex place and we need something – an infrastructure – on top of which people can communicate and do it [organise] from the bottom-up.”

Isn’t that an (albeit bland) endorsement of decentralised activity? So bland that it’s in fact very slick. Zuckerberg comin’ on like a talkshow equivalent of Clay Shirky. But lest we forget while caught in the swoon of emergent online communities, centralised political activity abides.

New ecosystem of value-creation a closed book?

So, it’s grassroots activity FB is (apparently) facilitating: the organic, the makeshift social milieu… hmm. Perhaps Zuckerberg should steer clear of sociological points, but the folksy grassrootness was blurred in the context of later comments he made:

“We see the company as a collection of social services,” he said, adding that opening up the developer platform allows people outside to make these services too and they’re “an increasingly important part of the ecosystem”.

“Revenue is a trailing indicator of the non-revenue value you are building,” he observed further into the interview, mid-way through an exploration of Beacon, spammy apps, and the Microsoft / IPO debate.

Beware the quicksand…

Facebook as a brand is rightly a mighty force, whether as a closed system (and open source hate object) or gradually opening space. Speaking of news community aggregator Newsvine, The Guardian’s Charles Arthur recently summed up the power of the Web 2.0 brand:

“[it] is a brand, buoyed by its community of users; without the users it would be nothing, but without the brand, the users would just be people milling around on the web, looking for a forum in which to post their thoughts and be heard.”

…but we’ve seen how easily media (oops, “platform”) brand allegiance can shift, and how heckishly difficult it is to create revenue.

Concurring with Lacy’s point that Facebook considers itself a technology company and not a media company like Myspace, Zuckerberg said: “Yes, and we hire senior people with a technical background, this makes it pervasive in our culture – to be a platform that enables other people to build businesses [that’s anyone from Coke to your 16-year-old neice of course] and build things.”

Ah, a pure marketplace, got it. Oh, but what’s this? Some libertarianism with your platform sir? With some baked-in diversity, vanilla flavour.

All kinds of everything… [*]

“In terms of community we consider it to be a very personal thing. People aren’t being forced into any community, it’s more about allowing them to communicate more and keep in touch with people.”

Egad, Zuckerberg posits Facebook as platform for mass diversity shocker! And yet it’s not so clear-cut. Maybe Mark’s been reading Jaron Lanier? Or perhaps his advisors have been. In turn, spare me the conspiracy schtick; I think it’s a whole lot more confusing and interesting than that. In my book (sic), as both a creature and driver of the complex world, the Facebook story is not over yet – whether you consider it evil, benign or a panacea for all ills.

It’s been an interesting year now social media’s gone mainstream. We’ve lived it, and learnt a few lessons. The gist of it all? Like the SXSW interview, it’s been messy.

[* Dana’s #URL correction# 1970 Eurovision winner says it all]

————————-

The other Pandora’s Box point to emerge from his interview I’ll leave to a later post. Suffice to say it relates to the whole privacy-identity-openness debate.

[NB: I haven’t cross-checked my hand-written notes with either the official SXSW session podcast or the Allfacebook video posted on Valleywag – apologies for any inaccuracies my account may contain]

Widget Week part 2 – Chinwag Live: Media Widgetised

Potent openers are thin on the ground at events, mine especially. Having often developed and programmed the events, I’m normally found delivering safety instructions and other such vital messages in a vaguely ironic monotone (see photos).

So props to Steve Bowbrick for his scenesetting observation at Chinwag Live: Media Widgetised on Wednesday 16th May that the opposing life forces of disintegration and re-formation are encapsulated in the widgetisation of media.

Getting the second event in Widget Week properly underway, Steve canvassed the panel for their definition of a widget and the answers were both resonant and diverse. For their answers, you have to listen to the podcast due this Thursday 24th May.

PANEL:
Mark Taylor – Head of Content, Eircom & founder, Sleevenotez (blog)
George Berkowski – Head of Internet Strategy, BT Retail
Fergus Burns – CEO & Founder, nooked
Jonathan Gabbai – Solutions Manager, eBay
Kaj Häggman – Business Development Manager & Inventor, WidSets (blog)
Chair: Steve Bowbrick

So are widgets internet famous? 😉 George Berkowski, Head of Internet Strategy at BT Retail flagged-up Adsense as the most successful widget to date. He also cited Photobucket, which gets 1% of all internet traffic in the US.

Nooked CEO Fergus Burns was quick off the mark with some headline info about the widget economy. Last year was the year retailers and advertisers started asking “how do I get onto Myspace and onto Vista Gadgets?” You want your widget to be viral, but how do you drive traffic back to your site from RSS and the widget, Burns continued. The challenges ahead mean it has to be fun and it has to give value to the consumer (can you tell Fergus wasn’t giving away too much..?).

Kaj ‘Hege’ Häggman of Widsets stressed the widget proposition has to be simple. They now have 14,000 widgets in their library, 99% of which have been created by users. Doing profile-base widget recommendations is edging very close to advertising he noted.

Widgets – socking it to the portals?

Eircom Head of Content and Sleevenotez founder Mark Taylor explained that the “Kwaydo” engine that powers Sleevenotez (get more info by clicking on ‘Navigation’ on the Zythe homepage), is in fact a platform that powers what he terms “thin portals”.

He acknowledged that on the one hand – with Kwaydo – he is trying to disrupt portal models, but on the other – with his (Irish incumbent telco) Eircom hat on – to maintain them. He said widgets can extend your brand’s borders, but as a widget sceptic he is concerned that widgets are going to become another marketing and advertising tool.

Outfits like Ning and PeopleAggregator are going in one direction against the old portals, he said, but portals still have a role to play and while we are trying to figure out what that role is, it is clear that there is a value in aggregating large audiences. In turn, those portal-type aggregators can also provide access to exclusive content that you can then widgetise.

Utility versus monetisation?

eBay Solutions Manager Jonathan Gabbai stressed that widgets facilitate the distribution of content – which begs the question how do you monetize that? eBay is good for that because it is time-sensitive. The newly launched eBayToGo widget can be embedded on a blog or website giving you live updates on your auction. It this scenario, it’s important to have an open API, as has Amazon and Google, he added.

From the audience Pauli Visuri described a widget rather poetically as a “tear-off” from a website. Robin Gurney of (Estonian-based) Altex Marketing sounded a more cynical note, saying this monetized widget “sounded like a glorified version of affiliate marketing”.

Jonathan Gabbai concurred welcomingly that widgets do lend themselves to affiliate marketing. Someone else said the whole widget phenomenon must be like a “freak-out nightmare” for content owners and publishers, and George Berkowski noted that that is part of it, but there is also a real value for the user – the widget services from Slide, Photobucket and RockYou have great usability and utility for users. They have an altruistic and positive brand effect, and at the same time those companies are monetizing widgets very well.

Applications for and by the masses?

Kaj Häggman observed that it’s as much about allowing users to generate applications, and it’s a new paradigm that that not only gives users control to create their own apps, it’s also about giving control back to the developers. The mobile industry needs to be able to talk the language of the web industry, he stressed; a remark that triggered a flurry of comments about how the mobile industry’s business models were being put on the line by the arrival of the mobilized web, hence their reluctance to embrace it until the last moment possible.

Steve Bowbrick mused on the impact on site owners who have to host the applications and content of others via embedded widgets; the prospect of that happening on phones struck him as even more iffy.

One widget into 25 platforms does not compute…

A delegate from Profero noted that the arrival of Apollo from Adobe opens out the Flash platform to developers and he suggested that this would make it all more popular and widespread. Fergus Burns countered that the recent launches of Silverlight (from Microsoft) and Apollo means that we will end now end up with about 25 different widget platforms that developers will have to develop differently for.

This issue was thrown into even sharper relief by Opera Software ’s Charles McCathieNevile two nights earlier at Mobile Monday: Mobile Widgets. If development work around incompatible widget platforms is not in itself going to become a barrier to the development of widgets, he reflected, support needs to cohere around the notion of a standardised widget spec which is validated by the W3C (more here).

Dave Markham from Vodafone wondered wasn’t it all more about making sure it all works. Vodafone want it to work with widget builders, he said, and he asked the panel whether it would be a better experience for mobile users with downloadable widgets or online widgets.

Widgets as symbiotic parasites

Kaj Häggman commented that a widget is a very personal thing and there is a possibility to put an ad in that space that is not intrusive. Jonathan Gabbai observed that the big question here was one of trust. For kids, you could see a widget as a Harry Potter sticky note. So does that mean it’s all pre-packaged content?

A widget can be classified as a web service, said Burns. Dave Hornick on Ventureblog reckons it can be symbiotic (the Harry Potter-type, providing value for both host and widget provider), or that such as found with Slide, which is a parasitic widget that makes revenue for the widget provider.

Steve then interjected with a vivid analogy of an ecosystem of parasitic widgets leeching around the place and monetizing the attention of hosts on the one hand, and benign widgets that that swung freely between the trees.

Personalisation and widgetised identity

George Berkowski cited the robust personalisation of SnapVine. In turn, he continued, you have the phenomenon of widgetised startpages, whereby you can go to a celebrity’s page, for example on Netvibes, and it has all her content aggregated, plus you can leave voicemails and comments on it.

Lingo allows you to do the same with video and audio. There’s nothing to download, sort of like Skype without the download.

Alex Cooper of 1UpSearch asked if the Widsets business model was one of collecting demographic information and he wondered how that will pan out – will we be spammed by Nokia? Häggman explained that it will be opt-in as they value peoples’ privacy. Steve commented that it all was a bit like widgets as Big Brother or CCTV on your desktop.

Widgets atomised or widgets humanised?

Mark Taylor cited the utility of a private banking widget and Fergus Burns flagged-up the Ding! widget produced by South West Airlines, noting that it had 2 million downloads and there was no privacy issue with that. Jonathan Gabbai remarked that there’s a difference between installation and download, for example, with Firefox you download the extensions but it’s a low barrier to entry.

Finally, Gavin O’Carroll of Rememble asked the kind of mind-melting question that I had hoped audience members might ask in a previous post about this event. Where does it stop? Can you widgetise widgets? For example, will we have banner ads in widgets, and is there any reason why you can’t advertise in widgets?

Check the podcast (due Thursday 24th) for attempted answers to that, as at that point my humble penning skills failed and minutes later chair Steve Bowbrick said it was a wrap.

Stowe Boyd (who discovered the event via Dopplr when he arrived in the UK that afternoon) remained quiet during the discussion but told me afterwards he thought the event was too focused on monetisation (he also tweeted this) and didn’t really look at the user. Fair dos, but isn’t it fair enough to examine potential business models when you want to make a living?

Freakout nightmare or scent of a persona..?

What I felt was also missing was the publisher and brand perspective in terms of future media (although there were plenty of mainstream media publishers in the audience) – how do they maintain their brand identity in the web feed, widget and mash-up space without hugely irritating or inconveniencing people, and how do they fund widgetisation? Alan Patrick is convinced advertising in feeds will fail (see his post on the event). So what will work?

The broader issues of widgetisation outlined in the event webpage were barely touched upon and I would like to have heard more from panellist Mark Taylor too. Check out Mike Butcher’s excellent post on Sleevenotes from back in December 2006 for more on what Mark is up to.

Priya told me later that evening she thought a widget was like a digital perfume. But then we started quibbling over whether she meant natural human scent, perfume or aftershave, and then whether or not we favoured aftershave. And so the lights went down and off I hobbled to Madame JoJo’s for the tail end of the book launch party for Richard Barbrook’s Imaginary Futures: From Thinking Machine to Global Village.

Yep, another Chinwag Live to remember when we’re in yr rockin chairz gluing captions to yr cats…. (cheers Ian). Hmm, did I already mention the photos?

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Please bear in mind my notes were sporadic and atomised 😉 For the complete lowdown on what was said, subscribe to the Chinwag Live podcast via RSS or iTunes.

Widget Week part 1 – Mobile Monday: Mobile Widgets

Widget Week kicked off last Monday 14th May, and hard to believe though it was, there was me at a MoMo London that I’d come up with the theme for, and someone thought I was called Brenda. Typical 😉

After a quick intro from MoMo’s Alex Craxton and myself, it was on to the substantial roster of speakers – most of whom also gave demos.

David Pollington of Vodafone R&D gave the opening talk – a scenesetter that summarized the key issues and opportunities he saw clustered around the emergence of mobile widgets.

First off – do we want a mobile internet or a mobilized internet? What do people want when mobilized? They certainly don’t want to have to fire-up a browser and search – so widgets are the perfect solution, or at least that’s the hypothesis.

Self-service approach to the Long Tail

Widgets are good for users, Pollington said, giving a threefold justification. You can provide customisable widget templates, hence enabling a self-service approach to the Long Tail; widgets are more bandwidth efficient; and they enable and embody always-on connectivity.

They’re also good for developers, he continued. By leveraging web technologies widgets open mobile service development out to the web development community.

They’re good for business too, he added, but I couldn’t keep up with his rapid-fire delivery! In terms of exploring new presentation options, Pollington said he would like a snapshot option, so he can tab though his widget screens.

In turn, widgets are enabling mash-ups. As a mash-up example he cited the single-click download of a map for one of the addresses in his address book.

Wigdets contextualize

In the same vein, when capturing a camera event a widget can offer the user options for annotating and blogging that image. Widgets aid contextualising services. The contextualisation comes with utilising location data in the calendar.

2008 will see a paradigm change in how widgets change mobile access to web information and services, he concluded.

Then came a short presentation on uiOne, the [event sponsor] Qualcomm user interface profile that according to representative Anwar Ahmed “enables rich and dynamic user experiences on wireless devices”. The speaker stressed the rapid development of customisable interfaces on uiOne. End users can also use it for presentation, theming and micro-segmentation.

Then it was the turn of Cees Van Dok, the creative director of Frog Design. Their strapline is ‘evolve, expand, envision’. Their relevant product is Celltop. It runs on the Alltell mobile carrier network in the US, who approached Frog to develop it, and from the demo it seemed rather nifty.

Open source-powered platforms

Ganesh Sivaraman of Nokia (who also came along to Chinwag Live Media Widgetised) was next up. His talk was quite compelling. He spoke of taking web apps and widgets to mobile devices on Nokia’s S60 platform. S60 has over 50% share of market on converged devices.

Built on top of the Symbian platform, it offers page view, toolbar, web feeds (RSS and Atom), and visual history. He described it as a world class browser developed by embracing and participating with the open source community.

The next step, reasoned Sivaraman, is internet going mobile, taking all Web 2.0 websites and web services to a mobile widget. With Web Run Time, S60 extends and integrates the best in class web components across the platform, he continued. It leverages all known web technologies with two principal outcomes: (1) They develop with standards-based web technologies; (2) Millions of web developers can now go mobile.

By 2010 Nokia predicts 4 billion mobile device subscribers. It will be much easier to facilitate the spread [of mobile web?] by creating templates to crank out widgets.

Web standards and then some…

Charles McCathieNevile of Opera Software kicked off with a bunch of Opera-related statistics. In 2006 they shipped about 140 40 million high-end browsers on four of the major converged device platforms [thanks to Chaals for the correction]. 2006 also saw 40m Opera desktop browser downloads. There are 10m Opera Mini users; and 500,000 My.Opera.com community users. There are around 1,000 Opera widgets; and Opera also runs on the Nintendo Wii, airplane seats, Archos, and the Nintendo DS.

If the browser is the platform and Opera widgets are cross-platform, then web standards are the glue… but there is more! The Opera platform also dug into the camera, for example, so you can use it for photo uploads to a widget [if I noted that correctly].

Widgets everywhere!

Opera took a draft widget packaging spec to the W3C to ensure that widgets can work anywhere. [UPDATE: McCathieNevile has since contacted me to stress that the point of taking the spec to W3C is to kick off the collaborative work of coming up with a single widget standard that everyone implements. So instead of developers being asked to build on X, Y or Z’s platform, they just build widgets and the user decides what platform offers them the most, since platforms will be compatible]

So what can we expect in the future? Messaging between mutually trusted widgets, Charles posited, and mash-ups between widgets – although that poses bigger technology and security challenges.

Widgets will be interoperable soon, he reckoned in conclusion. When you can take your widgets everywhere that’s when it’s really going to take off and make a big difference. So true!

Following Charles even deeper into the web domain (or at least, deep by MoMo standards) we got a short demo from Paris-based personalised homepage outfit Webwag who I’d just stumbled across a fortnight beforehand. Adding to the night’s predictions, their able COO and co-founder Florent Pitoun said that by 2010, 50% of internet users will have a personalised startpage.

Widgets on demand

In my opinion, the Webwag homepage is akin to that of Netvibes and Pageflakes, but it has unique strengths, as Pitoun demonstrated. They provide the facility to create widgets – including mobile widgets [UPDATE: enabled further by their recent aquistion of Mobease] – through their Widgets On Demand function.

Webwag will be LBS-enabled in the near future Pitoun added, and you can checkout what they’re doing at http://beta.webwag.com. He also demonstrated Webwag’s intra-widget communication ability between the Flickr widget and background widget, both on his mobile phone.

Then we had a quick talk from Ray Anderson, CEO of Bango. He made a call for interested mobile folks to contact him about the “web trigger” widget they are developing that will both collect user numbers, and offer the “read and sign terms and conditions” facility (if I understood him correctly).

Last up was Kaj “Hege” Häggman, the business development manager and inventor of Widsets (run out of the Nokia Emerging Business Unit) who also spoke at Chinwag Live Media Widgetised two evenings later.

Facilitating user-created apps

Given David Tollington’s and Charles McCathieNevile’s insightful contributions, and the limitations on time, he passed over the implications of widgets for a quick overview of the technology and usability aspects of Widsets. As such, it has a user-customisable UI; produces mobile mini-apps that perform a specific task; and is good for keeping an eye out for updates.

Widsets have an SDI coming out this summer that allows complex widgets for communities. They also facilitate user created apps – you can create a Widset for your business, or a Widset for your blog.

Widgetisation simplified

Collaborative filtering is important, Häggman continued. You can trust your community when it comes to selecting widgets for your mobile. What’s more, distribution channels will come pre-installed on all new Nokia models, and also on selected Blackberry, Samsung, Sony Ericsson, Motorola and LG handsets.

They’ve also partnered with Netvibes to get mobile widgets on there, he explained. So why should content providers work with Widsets? Because they’ll get many distribution channels, it’s easy to do, all mobile technology challenges are dealt with by Widsets, the server is stable and it will enable new business models.

I loved how this MoMo looked at mobile development innovation from a broader web perspective without recourse to the standard mobile web 2.0 clichés. Opera, S60, Widsets and widget aggregator outfits like Webwag are very well placed to both benefit from and push forward innovation and convergence in this area.

Widget Week hypothesis proven?

It also dovetailed – far beyond my expectations – with my previously-stated view that the UK, Ireland and North-Western Europe as a whole is better placed and (currently) much farther ahead of the US and the Far East in terms of understanding and innovating in this space. Feel free to correct me if you think I’m wrong.

However, that’s not to detract from the topical span of MoMo’s global chapters – which is *hugely* impressive. Check the worldwide MoMo aggregated events here: http://www.mobilemonday.net/community

Big thanks to Daniel Appelquist, Alex Craxton and Jo Rabin (the MoMo London trio) for running with my Widget Week idea. It wouldn’t have been the same without them. Hopefully we can get the web developer community properly on-board for Widget Week 2008!

[UPDATE: Rod McLaren of Mobbu has also provided a great write-up here, via Florent]

Interesting bits round-up for 19 May 2007

First Moblog from Mount Everest!

The Call Of The Mountain (via Alfie). Forget lazy usage of the word and of the moblogging medium – this is literally awesome. Or at least it will be if mountaineer Rod Baber can get a signal further up there – there hasn’t been any posts since he left base camp. Hope it goes safely.

[BTW, have you seen the total makeover of MoblogUK?]

Capturing & sharing fragments in time…

At Minibar in East London on 20th April the standout demo was Rememble. It’s a Flash-based social timeline that can save content – from images and emails to text messages and audio – as ‘membles’, taking them from mobile phones, PCs, digital cameras and web services.

Coming soon from the workshop of Gavin O’Carroll –  a talented guy and fellow Northern Ireland exile who I got to meet at Chinwag Live Media Widgetised on Wednesday – it’s still behind a beta-testing wall (but you can get a beta account). Conceptually, Rememble is an original twist on life-caching propositions and poised to break new ground. Convergence in action!

Ego run amok is so 2.0 

Nice little riposte from Twatter.org – clearly built by a Britisher 😉

What’s up with web culture? 

Bruce Sterling’s rant podcast from SXSW 2007 – egad, just do yourself a massive favour and listen to it [warning – the contents of this podcast may flatten your pretentions but that’s why it’s so refreshing]

Last but not least…

Happy Widget Week 🙂 It rounds-off at Beers & Innovation: Widget Nation on Tuesday 22nd May. Hope to see a few of you there.

Internet World snippets

The Chinwag posse pulled-off what I’m dubbing a “pop-up event” at Internet World last week.

Much like the pop-up restaurant phenomenon – one minute there’s nothing but an empty shell auditorium, then all of a sudden you have a well run event in full flow, with a big audience and high-level discussion.

Thanks to the lackadaisical support of IW’s on-hand sound technician, our recording of the Wednesday 2nd May event for podcast was royally screwed. Luckily however, the panel was a re-run of our 27th March event (for which there is a podcast) PPC Earthquake – although each discussion was quite different and the audience had different questions, plus we had Yahoo joining the panel at Internet World.

The expectant generation

I dipped into a few other sessions later that afternoon, including one in the Brands Reignited stream ‘Client 2.0 – Best Practice Strategies for Running an Agency Focused On New Generation Clients – The Millenniums’. Beat that for a snappy title 😉

The observation that struck me most was made by panellist Alex Wright, MD of Agency.com, in reply to a question about the opportunities and challenges brought on by a new generation of connected clients and staff:

“They expect to become Marketing Manager and they expect a 20-30% pay rise and if they don’t get it, they’ll change jobs every 12-18 months. A sense of entitlement [and personal sovereignty, I’d add] defines them [the millennials] and this is something we’ll see in both agencies and clients.”

Subscription-based social networks

Then I happened upon (Chinwag UK-netmarketing mailing list stalwart) Richard Gale’s session on the development of social networking in Playboy TV UK – ‘Platform Hopping with the Bunnies’. His standout point for me was:

“The concept is now the vital element, and understanding the nature of ego and how it affects premium rate social networking.

A strong concept can go multi-platform and become a brand in itself…. You can make a social network that operates in the black from month-one.”

The snippable web

Amid the rush of last-minute event preparations that morning, I missed the talk in the Web 2.0 Experience strand given by BT Retail‘s Head of Internet Strategy, George Berkowski on ‘Aggregation, Web-clipping and the Right Web Platform’. So I’m still intrigued to hear his contributions as a panellist at our upcoming Chinwag Live session on 16th May – Media Widgetised.

And then of course there was the Chinwag Drinks afterwards at the pub down the road. A lovely bunch of people came along and we had a grand time in the beer garden 🙂

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[BTW, I expect some of the above URLs may not work by 2008, as the Internet World website spurns several of the basic tenets of good web design – unbroken URLs being one of them. A good list of further tips for reference – 43 Web Design Mistakes You Should Avoid]