Attention economy up for grabs?

Big-red-shiny-flashing-light regarding one branch of my erstwhile NMK gig. Yes brothers and sisters, this here is an old skool Beers & Innovation alert!

Tomorrow night (Tuesday 6th March) you can catch Beers & Innovation 8: The Attention Seekers as there’s a few tickets left.

Although I see it’s been re-named ‘Beers & Innovations’.

I guess the extra “s” means that it musta got betterer lately 😉  [UPDATE: Ye olde title has been reinstated!]

All the more reason to make that last-minute booking and whisk yourself down there! [having noted details of the new venue, of course]

Attention makes its UK live debut?

Other reasons include the fact that this is, I think, the first opportunity for folks in the UK to settle down in a comfy bar and collectively grapple with the Pandora’s box of issues that are unleashed by the ideas of the Attention Economy and Attention Economics.

Is there mileage in these concepts and will they ever get traction beyond certain circles in the blogosphere? What of the measurement and metrics issues around attention? Is it just another way to aggregate eyeballs? And does Doc Searls‘ notion of the “intention economy” get a look in?

In turn, you get to chew the attention fat with some interesting panellists – Chris Seth, MD of social network Piczo; Sam Sethi entrepreneur and co-editor of Vecosys; and Alan Moore, co-author of ‘Communities Dominate Brands’ and CEO of engagement marketing firm SMLXL. Chairing is George Nimeh, MD Digital at Iris.

I’m very intrigued to see what comes out of this one.

Book your tickets here.

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