Aggregators and upsetters and what it’s all about

Okay, i feel pretty guilty and inadequate for not having posted about the Beers & Innovation Aggregators & Upsetters event last Tuesday until now.

Oh man, has it really been a week already?! Well, three nights out at events in a row (I also attended Swedish Beers later that same night and then the Paid Content Mixer – they’ve now launched a redesign via which I currently can’t see the comments, but hey – on Wed and and the TechCrunch UK launch party last Thurs) and having to change jobs while trying to sort two future events and a pile of other urgent stuff simultaneously will do that to a person!

So, as per usual, nada time to reflect, but a (very) quick scan of my Bloglines, Technorati and Google has turned up the following really interesting coverage and follow-up discussion of the evening’s topics.

http://www.bubblegeneration.com/2006/10/beers-innovation.cfm

http://www.bubblegeneration.com/2006/10/research-note-peer-value-of-money.cfm

http://prof.rogerkondrat.com/2006/10/19/beers-innovation-aggregators-and-upsetters/

http://www.asymmetry.co.uk/wordpress/2006/10/18/nmk-new-media-knowledge-beers-and-innovation/

http://www.broadstuff.com/archives/29-The-Disaggregation-of-Aggregators.html

http://www.theequitykicker.com/2006/10/18/vc-model-changing-but-not-broken/

(if I’ve missed anything please feel free to add it in the comments, thanks!)

If there’s one thing I have to respond to criticism-wise, it’s the view from Roger Kondrat that it’s largely the same people coming every time to B&I. First off – I’m so glad Roger was there but he’s only been to the last two B&I’s – we’ve had five and the first three varied widely in who attended depending on the subject matter.

Big brands and agencies in attendance…

Also, I would ask – did Roger talk to any of the brands, or large advertising agencies who were in attendance? If so, that’s great, but they haven’t been coming to every event, and also, a lot of the mainstream /big media types (but not all) don’t hang around afterwards because they’re not yet acculturated to the idea of a social scene around digital innovation. But I’ve had great feedback from them and more keep coming each time.

Another thing to factor in is the fact that it needs to be a relatively small “1st world” event because if we had more than 60 or 70 in the room the intimacy would be lost and you just wouldn’t have such a good discussion.

What’s more, NMK is a small, publicly-funded organisation that doesn’t have a lot of people or resources to promote its events, however much it might want to. This is currently accentuated by a staff exodus. But we are trying our hardest (across multiple channels including 2.0 channels like the fab wiki Jigsaw UK and Upcoming) in the circumstances. And I don’t even work there anymore, since last Friday…

More than your average geek…

In the event’s defense I would also note that it has a much wider audience than many geek / web 2.0 events, and also many more women in attendance.

The former is explained by NMK‘s broad audience, the latter – I don’t know why, but probably something to do with the former and (perhaps) the fact that it’s organised by a woman. Surely neither can be a bad thing? Events need to reflect the users more, and I think we all sorta know the web has a diverse audience!  😉

Finally, I’m not going to complain if a community of regular attendees is growing up around this event. It just makes it more essential that you should keep tabs on it and book early for forthcoming ones – only if you think the discussion is relevant and important to you of course.

The people formerly known as the audience

Thanks to everyone for coming along, speakers and the people formerly known as the audience alike. You are what make it worthwhile  🙂 

The point of it all is to highlight and trigger debates after all, and to try to move things forward, like Tom Coates did in his original post ‘Where are all the UK start-ups?‘ that inspired this whole Beers & Innovation series.

On a connected note, it might be of interest to you that B&I 5 speaker Paul Pod’s TIOTI (Tape It Off The Internet) got covered in the business section of The Guardian yesterday, Monday 23rd October. Was their reporter Katie Allen scanning Technorati, lurking on Upcoming or in disguise in the audience; or is it just a coincidence, who knows..?

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One response to “Aggregators and upsetters and what it’s all about

  1. Pingback: Real-world reviews blog » Blog Archive » Reevoo Coverage

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