Who is remaking the news?

The days of news gatekeeping and delivery from upon high are passing into history.

But as debates about the impact – or “threat” – of citizen media pervade the mainstream, who among the traditonal media players are grappling directly with the phenomenon? After all, innovation isn’t the sole preserve of newcomers.

VNU Media Europe, The Guardian Media Group and News Corporation have embraced the blogging phenomenon (albeit with different emphasis), and ‘user generated content’ is even becoming a mainstay of prime time television, with featured emails, photos and videos from the audience increasingly commonplace.

But what of the broader future for established media outlets with fragmenting audiences on one side and Google News et al biting their heels with their news aggregation services on the other?

As events such as Hurricane Katrina, the London bombings of 2005, and a growing number of other cases show, the news is also dependent upon user-created – or “user-gathered” – content for its claims to “up-to-the-minute” relevance, veracity and credibility.

With all that in mind, we’re pleased to say that Richard Sambrook, Director of BBC Global News, will be speaking at Beers & Innovation on 30th March.

Join us to hear his thoughts on not only how the BBC is engaging with user created content, but how this is impacting on traditional newsgathering, reporting and news presentation and the broader implications of this for media as a whole.

Not forgetting the reasons for and value of public service media innovating in this area in the first place.


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