Comments for Innovation Cloud

Comment on Being Don Draper by Steve

Steve — Sat, 14 Nov 2009 21:02:14 +0000

Don is the reason I watch Mad Men. I recently wrote a related post on my site on a related theme. Check it out:
http://myboys3.com/2009/11/12/not-being-don-draper/

Comment on Community management under the bonnet: 23 things by Stuart G. Hall

Stuart G. Hall — Thu, 15 Oct 2009 08:47:32 +0000

Thanks, Measurementcamp looks good.

Comment on Community management under the bonnet: 23 things by innovationeye

innovationeye — Wed, 14 Oct 2009 19:40:13 +0000

Thanks for the feedback and links guys.

@Stuart – good post. It still isn’t simple to implement and capture the mix of data and sentiment you cover, but that’s one of the reasons events like Measurementcamp are indespensable http://measurementcamp.wikidot.com/

@Rachel – I didn’t want to roundly hijack your superlative metaphor, so I had to think of one of my own

But I think the “invisible” work of a community manager helping the community grow and meet the participants’ and brand’s mutual objectives “under the bonnet” and “below sea-level” can happily co-exist.

Just as well I didn’t include everything community managers can do on this list, as Rachel’s post includes most of what I’ve left out…

http://community-roundtable.com/2009/08/the-iceberg-effect-of-community-management/

Comment on Community management under the bonnet: 23 things by Rachel Happe

Rachel Happe — Tue, 13 Oct 2009 16:36:00 +0000

Thanks so much for the shout out and links – I really like your engine metaphor as well. Most people don’t know exactly how it works but really critical to getting anywhere!

Comment on Community management under the bonnet: 23 things by Stuart G. Hall

Stuart G. Hall — Tue, 13 Oct 2009 10:22:09 +0000

Useful list thanks Deirdre. Thinking about #14 I thought I’d share a recent post on ways to take the hard work out of measuring the success of your online community: http://tinyurl.com/yjuera3

Comment on Community management under the bonnet: 23 things by Squarespace Review » Posts about Squarespace as of October 12, 2009

Squarespace Review » Posts about Squarespace as of October 12, 2009 — Mon, 12 Oct 2009 10:06:59 +0000

[...] heads 101009.jpg?__SQUARESPACE_CACHEVERSION=1255272823086] Community management under the bonnet: 23 things – innovationeye.wordpress.com 10/11/2009 Online communities have been around for as long as [...]

Comment on Social media seek interns by Anne

Anne — Tue, 29 Sep 2009 00:36:30 +0000

There are paid internships out there if you are lucky and patient enough to find them.

Comment on Being Don Draper by Martin Chamberlain

Martin Chamberlain — Sat, 26 Sep 2009 17:56:33 +0000

Thanks for these links.

“more influential than Hilary Clinton”

“All competitors have put their advertising up for pitch since Aleksandr’s arrival”

“nearly 1,000 people have signed his petition to get the word “seemples” (simple) into the Oxford English Dictionary”

Fantastic! I wonder whether Aleksandr Orlov has any political aspirations?…

Comment on Being Don Draper by innovationeye

innovationeye — Sun, 20 Sep 2009 21:34:13 +0000

Thanks a lot for the feedback Martin.

Brandjacking / social media squatting is certainly a serious issue from the POV of users being mis-led or even robbed; but as the Isakson case (and many others) demonstrate, openness and flexibility can have huge benefits, and these can flow in many directions.

Regarding CompareTheMeerkat, I saw recently that it was conceived by VCCP – not drunk ad men as PaidContent teases in the story, but a highly talented crew in a mid-sized London agency…
http://paidcontent.co.uk/article/419-confirmed-compare-the-meerkat-was-devised-by-drunk-ad-men/

This recent post from VCCP Head of Strategy & Innovation Amelia Torode has more details on the results of it all.

Comment on Being Don Draper by Martin Chamberlain

Martin Chamberlain — Fri, 18 Sep 2009 10:44:53 +0000

Excellent article! Brandjacking / Twitter-squatting is an important subject. Do we need domain name style bodies like ICANN to police usernames on social networks? Or perhaps some kind of online verification system?

CompareTheMeerkat is genius IMOH, I’m amazed at how many people talk about it day to day. But I do feel that more could be done given the character’s new-found status.