The Chinwag posse pulled-off what I’m dubbing a “pop-up event” at Internet World last week.
Much like the pop-up restaurant phenomenon – one minute there’s nothing but an empty shell auditorium, then all of a sudden you have a well run event in full flow, with a big audience and high-level discussion.
Thanks to the lackadaisical support of IW’s on-hand sound technician, our recording of the Wednesday 2nd May event for podcast was royally screwed. Luckily however, the panel was a re-run of our 27th March event (for which there is a podcast) PPC Earthquake – although each discussion was quite different and the audience had different questions, plus we had Yahoo joining the panel at Internet World.
The expectant generation
I dipped into a few other sessions later that afternoon, including one in the Brands Reignited stream ‘Client 2.0 – Best Practice Strategies for Running an Agency Focused On New Generation Clients – The Millenniums’. Beat that for a snappy title
The observation that struck me most was made by panellist Alex Wright, MD of Agency.com, in reply to a question about the opportunities and challenges brought on by a new generation of connected clients and staff:
“They expect to become Marketing Manager and they expect a 20-30% pay rise and if they don’t get it, they’ll change jobs every 12-18 months. A sense of entitlement [and personal sovereignty, I'd add] defines them [the millennials] and this is something we’ll see in both agencies and clients.”
Subscription-based social networks
Then I happened upon (Chinwag UK-netmarketing mailing list stalwart) Richard Gale’s session on the development of social networking in Playboy TV UK – ‘Platform Hopping with the Bunnies’. His standout point for me was:
“The concept is now the vital element, and understanding the nature of ego and how it affects premium rate social networking.
A strong concept can go multi-platform and become a brand in itself…. You can make a social network that operates in the black from month-one.”
The snippable web
Amid the rush of last-minute event preparations that morning, I missed the talk in the Web 2.0 Experience strand given by BT Retail‘s Head of Internet Strategy, George Berkowski on ‘Aggregation, Web-clipping and the Right Web Platform’. So I’m still intrigued to hear his contributions as a panellist at our upcoming Chinwag Live session on 16th May – Media Widgetised.
And then of course there was the Chinwag Drinks afterwards at the pub down the road. A lovely bunch of people came along and we had a grand time in the beer garden
[BTW, I expect some of the above URLs may not work by 2008, as the Internet World website spurns several of the basic tenets of good web design - unbroken URLs being one of them. A good list of further tips for reference - 43 Web Design Mistakes You Should Avoid]